![]() “VR is one of those things that in our 10-year roadmap as a company, so it’s just helpful to set the tone, and it’s awesome that Mark is doing that.” ![]() “I think it’s just awesome to have an ambitious, aspirational goal like that,” Barra tells Fast Company with the slightest hint of an accent from his native Brazil. Still, he’s in charge of delivering on Zuck’s promise. ![]() Believe Abrash or not, it’s still a remarkable step–the CEO of one of the biggest tech companies in the world, owner of one of the most important VR companies in the world, saying that he planned on having a billion users for a consumer technology that currently still is very much at a slow-growth, early-adopter stage, in spite of some analysts’ predictions that it will be a $38 billion technology by 2026.ĭespite years in the consumer electronics industry, though, Barra hasn’t worked in VR for decades. Despite the audience’s hunger for news of those devices, it was his billion VR users statement that resonated.Įven Michael Abrash, Oculus’s chief scientist, said on the San Jose, California, stage a bit later in the keynote presentation that he’d been taken by surprise by the announcement of the goal. ![]() Within minutes, he’d announced devices that he hopes might help him reach that mark: Oculus’s first standalone VR headset, the Oculus Go, a $199 device that, unlike any on the market, requires being tied to neither a smartphone nor a PC Not long after, Zuckerberg also revealed the latest progress on Oculus’s even more ambitious future product, a high-end standalone VR headset code-named Santa Cruz. Standing onstage on Wednesday to open Facebook’s fourth-annual Oculus Connect developers conference, Zuck, wearing his trademark gray T-shirt and jeans, threw down a very lofty goal: “We want to get a billion people in” virtual reality. ![]()
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